We specialise in bespoke online performance and target focused training plans to help you achieve your goals.
Training plans are written to work alongside your lifestyle and existing commitments.
Our coaches work with amateurs and professionals.
Based in Chamonix Valley, we work with athletes from the UK, across Europe, Canada, USA, South America, Africa, Saudi Arabia, Asia, Australia and New Zealand. We can work with you, no matter where you are.
I've worked with Jon for three years. Not only has he made me a better endurance cyclist, he has improved my mindest and how I approach all challenges in my life.
Simon Graham
Endurance CyclistI’ve worked with Jon for five years to develop and then maintain my endurance cycling fitness. This has lead to 3 consecutive WEMBO 24-hour single-speed world titles.
Steve Day
World ChampionJon has made a huge difference to my performance, I can’t recommend him highly enough! He’s so incredibly knowledgable on all aspects of training.
Lesley Cutler
Road CyclistLatest Blog Posts
Written by our coaches and athletes...
Psychology wins the day, insight into working with adventure athletes. by Jon Fearne
Working with and training with dangerous environment athletes has shown me how important the psychology training we do is....
Midday on 17th March 2020 – The Forge Blog
A little read into 2020 as a professional endurance and adventure coach, what a crazy year. Go check out https://www.theforgeblog.co.uk/together-series plus...
Those Good Junk Miles
There is a time and a place that the aforementioned Junk miles become a whole lot more thank Junk.
We...
The Preventative Process by Jon Fearne
“How do I get through an endurance event mentally?” is a question that regularly comes up in conversations or...
Q Ring Curious, Top rider and physio Scott Cornish Investigates.
Some riders swear by them, others aren’t so convinced. Oval chainrings can be a bit marmite, but are certainly...
Is Running Coaching For You? Welcoming Joe Wenman as E3C Ultra running coach
I have always enjoyed trail running. Over the years I have ran further and faster than I once thought...